About Us

Gordon Hippe launched SmartFinancials.net in 2009 in response to the growing demand for a complete, turn-key outsourced accounting solution for single or multi-unit franchisees, entrepreneurs, start-ups, and other small businesses. A CPA with over 17 years experience, Gordon most recently ran the Franchise Accounting group at SS&G Financial Services from their Cincinnati office. Gordon significantly improved and streamlined the quality and operations of the Franchise Accounting group, which serviced over 200 client restaurant and hair salon locations across the country. Prior to that, Gordon was a Senior Manager with Grant Thornton, servicing clients with approximately a half a billion dollars in revenue.  Gordon has also served as CFO and outsourced CFO for various enterprises. Gordon specializes in franchise accounting services and servicing the accounting needs of small businesses and mid-size businesses.

Our Values
Client Service
We are dedicated to you as our client. You can depend on SmartFinancials.net as a committed partner. We are accounting professionals who know accounting and know your industry and business. We strive to exceed our client expectations. 
Our use of technology, efficient processes, and overhead structure allow us to deliver your total outsourced accounting solution at very attractive rates. Why spend your valuable resources on an accounting staff when you can outsource your accounting function to professionals that know your business and industry and don’t call in sick or quit when you need them the most?
As trusted professionals, your information is strictly confidential. Your data and documents will be handled with utmost care and professionalism. Your records are secured with the highest level of data encryption and password security. We value honesty and trust.  If we make a mistake, we admit it and make it right.
You will have 24/7 access to your web-based financial statements and other reports and accounting data from anywhere in the world that you have an internet connection.  There is no need for your own server or the installation of software on your personal computer. You can also depend on us to be a single point of contact, answer calls and return messages the same day.
speed We strive to utilize the most recent technologies and processes to allow us to provide the most efficient and cost effective outsourced accounting product available. You set deadlines and we stick to them.
accuracy We take pride in delivering accurate financial statements.  Rest assured that your transactions are up to date, reconciled, and evaluated by professionals to ensure accuracy. You can also depend on us for sound accounting advice regarding the proper recording and presentation of critical accounting transactions.







speedWhether growing or downsizing, the SmartFinancials.net total accounting solution is scalable. Our pricing structure allows you adjust your accounting and data processing cost according to the growth of your company, unlike the cost of an in-house controller, bookeeper and other staff.